Why is plain English such a powerful writing tool? Plain English establishes your credibility because it tells the reader that you speak a language that they already know and understand. It also shows your humanity so it creates a genuine connection between you and your reader. And plain English is clear and transparent. It reassures the reader that you are not trying to pull any fast moves with language, so it leads the reader to regard you as honest and trustworthy.
The most valuable asset that any lawyer has is trust—the trust of our clients, the trust of our colleagues, the trust of the public. A lawyer’s reputation is simply the public manifestation of that trust. Because plain English shows your honesty and humanity, it promotes trust. So plain English should be one of the foundations on which lawyers build careers and reputations.
How trustworthy is your writing?