Let’s continue with my top writing tips—the concrete techniques that I find myself referring to again and again as I coach lawyers one-to-one. Here is the next tip in the series and the running list is posted below. Stay tuned!
Tip Three: Lead from the Top
(The Most Important Rule)
“Prime” your reader by leading from the top. Your opening must establish your command of your subject and “prime” your reader by telling them what to look for. The opening must explain the facts, the problem, and your answer. You should open, at most, in a page and a half. The strongest writing opens in the first paragraph. Here is more on how to lead from the top.
The Running List of Nutshell Writing Tips
1. Speak human. Write in plain English. If you would not use a word or phrase when speaking with a colleague, don’t use it in your writing. (By the way, plain English does not mean simple English. You are entitled to use your massive vocabulary, but use that vocabulary to convey nuance and precision—not to show off.) Here are more plain English tips.
2. Say your sentences out loud. Say each sentence aloud to edit for plain English and to cure clutter and awkward constructions. The best writing mimics the cadence and rhythm of human speech. Trust your ear.
P. S. These techniques are a nutshell summary of the key principles in my book, The Lawyer’s Essential Guide to Writing (ABA 2011). Follow the link to see what people have said about the book or to order it from the ABA, Amazon or Itunes.